“Omnipresent helped us avoid missteps and build trust with our new hires from day one.”

When Bell Integration set its sights on the UAE, the ambition was clear: to build a world-class team in a dynamic region quickly. For People Teams—often known as Human Resources or People & Culture global expansion is rarely straightforward. Legal hurdles, cultural nuances, and the challenge of attracting top talent can quickly turn opportunity into overwhelm.

That’s where Omnipresent stepped in, helping transform Bell Integration’s vision into a reality—and setting a new standard for international hiring.

“Omnipresent didn’t just provide a service—they became a true partner in our expansion. Their expertise in local compliance and culture made all the difference.” Bradley D’Silva, HR Business Partner, Bell Integration.

Navigating Complexity with Confidence

For Bell Integration, the UAE represented both promise and complexity. The region’s regulatory landscape is notoriously difficult, with ever-evolving employment laws and strict compliance requirements. Omnipresent’s platform and team offered end-to-end support, ensuring Bell understood every local nuance and that all contracts and benefits packages met local standards.

“We were able to focus on finding the right talent, knowing Omnipresent had the legal and administrative side covered.”  Bradley

Cultural Intelligence Meets Operational Excellence

Hiring in a new market isn’t just about paperwork—it’s about people. Omnipresent’s deep understanding of the UAE’s business culture enabled Bell Integration to build a team that was not only compliant but also truly integrated.

“Their local insights helped us avoid missteps and build trust with our new hires from day one.”  Bradley

Results That Speak for Themselves

With Omnipresent’s guidance, Bell Integration quickly established a high-performing UAE team, accelerating its business growth and strengthening its global presence. The People team could focus on what they do best: attracting and retaining top talent, without being bogged down by bureaucracy.

For People leaders eyeing new markets, Bell Integration’s story is proof that with the right partner, global hiring can be seamless, strategic, and successful.

Bell Integration Partners: Powering Global Growth with Omnipresent’s EOR Platform

As a market-leading IT integrator, Bell Integration Partners is no stranger to the demands of rapid global growth. With a client roster spanning finance, healthcare, government, and more, Bell’s ability to deploy top-tier talent across borders is essential to its success. But as the company accelerated its expansion into new markets—including the UAE, Spain, Sweden, Portugal, and the Netherlands—the complexity of international hiring threatened to slow their momentum.

Enter Omnipresent, whose Employer of Record (EOR) platform has become Bell’s single trusted partner for seamless, compliant hiring worldwide. Over two years, Bell has leveraged Omnipresent’s technology and expertise not only to enter new markets but to empower its HR team with hands-on, data-driven control.

Why Omnipresent? The Super-User Perspective

Bradley De Silva, HR Business Partner and primary point of contact for Bell’s international hiring, describes Omnipresent as “super trustworthy” and a true partner in Bell’s global journey. “The value of Omnipresent is in the simplicity—one EOR, one platform, and access to the right resources for every country,” 

Bell’s decision to work exclusively with Omnipresent was driven by several factors:

• Comprehensive Country Coverage: The ability to expand into multiple regions without onboarding multiple EORs.
• Omni Atlas: A standout feature, providing up-to-date, external-facing information on benefits and employment law for each country.
• Cost Efficiency: Streamlining operations and reducing overhead by consolidating global hiring through a single provider.
• Responsive Support: Fast, effective support—especially highlighted during complex onboarding and visa processes in the UAE.

Platform Usability: The Super-User Experience

As a super-user, Brad has deep insight into the platform’s strengths and opportunities for growth:

• Self-Service Power: “The self-service features for accessing benefits and data are excellent. It’s made our HR processes much more efficient,” Brad notes.
• Onboarding Feedback: New hires in the UAE have praised the onboarding experience, while the Spanish team’s lower portal usage revealed the need for more internal education and integration.

Solving Complex Challenges: The UAE Expansion

Bell’s foray into the UAE exemplifies the value of Omnipresent’s partnership. Navigating the region’s unique visa requirements and cultural considerations, such as gender-based visa inquiries and political nuances for Indian applicants, required both expertise and sensitivity. Brad credits Omnipresent’s team, especially their contact, SAL, for resolving onboarding delays and enabling Bell to respond quickly and confidently to candidates.

“Global benefits, especially access to high-quality healthcare in the UAE, are a huge differentiator for us in attracting top talent,” Brad adds. He emphasises the importance of Omnipresent’s support in providing clear, candidate-facing information on benefits and compliance.

Talent Acquisition and Growth

Bell Integration’s approach to talent acquisition combines internal recruiters with local consultancies, particularly for hard-to-fill roles like AI architects and cloud automation specialists. As the company continues its rapid growth, especially in the UAE, Brad sees Omnipresent as a strategic enabler, allowing Bell to focus on business priorities while trusting that HR compliance and onboarding are handled seamlessly.

Tips for Global Expansion with EOR

Brad shares three key recommendations for companies considering EOR solutions:

1. Engage an EOR Early: “Get a good EOR in place as soon as you start thinking about international growth.”
2. Clarify Employment Models: “Ensure new hires understand the difference between EOR and direct employment.”
3. Leverage EOR Resources: “Ask for benefits information and employment law highlights for each country—Omnipresent’s Omni Atlas is invaluable here.”

Looking Ahead

Bell Integration continues to grow, with plans to further expand in the UAE and Europe. Brad is advocating for more internal training to maximise platform adoption and for Omnipresent to continue innovating, particularly in areas like reporting, visa process visualisation, and cultural guidance for managers.

“Omnipresent’s single-platform approach saves us time. Their support team is responsive, and the global benefits are a huge selling point for talent.”
— Bradley De Silva, HR Business Partner, Bell Integration

Bell Integration’s story is a testament to the power of the right EOR partner: one that combines technology, expertise, and responsive support to turn global complexity into a competitive advantage.