We're committed to learning and sharing ideas around how we can promote diversity and inclusion beyond Pride Month. Lucky for us, so are one of our clients, Feeld! We got on a call with them to learn how their efforts are helping them to build an equitable workplace for their team.
As an app geared towards people who define themselves beyond gender binaries, Feeld are a pioneer in their industry. Feeld's solution allows users to choose amongst 20 gender identities and 20 sexual identities when setting up their accounts.
Feeld's team takes seriously its role in championing the diversity of gender and sexual identities. They want to shape the dating app industry proactively by creating an inclusive space for meeting others all over the world.
Part of leading the way to an inclusive community is being the change. That's why Feeld are actively building diversity, equity, and inclusion (DEI) into the company's work practices. Their initiatives include:
"We want our decisions to be fair and thoughtful," says Erin Shoji, Head of People at Feeld.
For Feeld, diversity is not limited to gender and sexual identity. That's why they are also a dedicated remote company. Registered in the UK, the company has employees based all over the world. "We have been all remote and geographically distributed since our inception and for 7 years before Covid", says Erin.
"The fact that Feeld's staff is located in so many different countries does increase diversity in the way that we work and communicate." Erin Shoji, Head of People at Feeld
For example, while Feeld's working language is English, this is not every employee's first language. Rather than see this as a problem, team members adapt to each other's needs and develop different ways of communicating with each other that work.
Remote working was a conscious decision that has helped their team develop diverse ways of working. To overcome unnecessary on-site work practices like monitoring or mirroring each other, Feeld enables each member of staff to work where and when helps them do their best work. This is done by investing in technology and working environments that enable people to live a meaningful, fulfilled life. Staff members receive a monthly stipend for co-working and gym memberships, virtual or IRL coffees with colleagues, and ergonomic home office set ups. They are constantly iterating with their use of tools to support their staff and give them the freedom to design their optimal work/life scenarios.
Remote work and global teams can help companies become more inclusive, equal and diverse and we're delighted to be supporting ambitious and innovative businesses like Feeld build diverse global teams.
Feeld is a location-based dating app bringing people together all over the world. More than another dating app, Feeld accommodates gender and sexual diversity. "It is geared towards people who are open-minded about their gender identities and desires," says Feeld's communication manager, Lyubov Sachkova. "It's just part of our DNA."
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